# Festival posts for travel agencies, ready before the occasions your markets keep

> Studio keeps the festivals, public holidays, long weekends, school holidays and travel seasons of every country you sell to. Each says when to post, a greeting on the day or an offer weeks before, and most come with a post ready in your brand that opens in the editor in one click.

*Source: https://itravel.cloud/festival-posts-for-travel-agencies*

## The calendar follows your markets, not one country

Say you are a DMC in one country selling to agencies in three others: you need four calendars, not one. Studio’s calendar is drawn for your markets, up to 12 countries, shown at the top of the page.

Until you choose, the markets are suggested from what the account already holds: your own country, the nationalities common among your clients and your partner agencies’ countries. Change them in Studio’s settings, or go back to following the suggestion. A festival two markets keep a day apart, as Eid can be, shows as one item with both countries on it.

## Where the dates come from

Holidays come from published sources, credited at the foot of the calendar, and travel seasons are set by rule. The calendar is rebuilt from them and checked before it replaces the old one.

- **Public holidays** for 207 countries from an open holiday dataset: public, bank and optional days, and the observances a travel business posts for, such as Mother’s Day and Valentine’s Day.
- **India’s festivals** from the Government of India’s published holiday lists, each year citing its document: a gazetted holiday is a day off, a restricted one optional.
- **Ramadan, Umrah in Ramadan and the Hajj** from the Umm al-Qura calendar, for every country whose calendar keeps Eid al-Fitr.
- **School holidays** state by state, from open school-holiday data, in the 30-plus countries it covers.
- **Travel seasons**: cherry blossom, tulips, the Great Migration, northern lights, autumn colours, Christmas markets, ski, Carnival in Rio, Songkran, cruise wave season, Black Friday, 11.11, India’s wedding season, the Gulf summer break and the Golden Weeks of China and Japan.
- **Trade fairs** once their dates are confirmed, for accounts that sell to agencies.

## Moon-sighted days: expected, then confirmed

Eid, Ramadan and the other days of the Islamic calendar are worked out in advance, and a country’s moon sighting can keep them a day earlier or later. Studio marks those days Expected, so you know the date on a post made weeks ahead may move.

Our platform team confirms them country by country, up to two days either side of the expected day. A confirmation moves the day at once for every account selling to that country, and it is kept through every rebuild of the calendar.

## Long weekends, worked out for each market

Long weekends sell short breaks, so Studio works them out rather than waiting for someone to list them. It takes each market’s days off and that country’s own weekend, and finds every run of three or more days off that holds a holiday.

It also finds the four-day break made by taking one working day off. Say a market keeps a Saturday–Sunday weekend and a public holiday falls on a Tuesday: the calendar shows a four-day weekend from Saturday, with the Monday to take off named on it. Its getaway offer is due 30 days before.

## When each post should go out

Each item says when to post: a greeting on the day, an offer far enough ahead to be booked. These are where the calendar starts; you plan your own day.

- **Diwali, Eid, Eid al-Adha and Ramadan:** the offer 30 days before; **Holi** 21 days.
- **Christmas, New Year, Lunar New Year and Songkran:** 45 days before.
- **School holidays:** a family offer 45 days before they start; **long weekends** 30 days.
- **Post this week:** greetings due in the next seven days and offers whose time has come, festivals first, also on Studio’s home.
- **Solemn days** (a martyrdom, a memorial, a day of mourning) are listed with no greeting and no post ready. Whether to post is your call.

## A post ready for every item

The big festivals have their own greeting templates, from Diwali, Holi and Eid to Christmas, Lunar New Year and Songkran. A national day or any other day uses a template that takes the day’s name into its words. A long weekend gets a getaway post, school holidays a family-holiday post, and a season is drawn for its destination with that place’s photos: northern lights for Norway.

The post ready is drawn in your brand at Instagram’s 4:5 size. Make the post opens it in the editor and puts it on your content plan; More designs opens the gallery on the same topic, and Resize to all makes the story and print versions.

## Your own dates beside the festivals

Not every occasion that sells for you is a public holiday. Add your own: an anniversary (greeted on the day), a trade fair or event (its post due 21 days before), a fam trip (45 days before) or any other date, once or every year. The name you type, “10 years of travel with us”, goes onto its post as written, and the date shows in the calendar with its post ready like any festival.

## Questions

### Which festivals and holidays will I see?

Those of the countries you sell to, up to 12 of them: public holidays from 207 countries, India’s official lists, the Islamic seasons, school holidays where open data covers them, and travel seasons such as cherry blossom or the Gulf summer break.

### What if Eid moves by a day?

Moon-sighted days show as Expected until our team confirms them for each country. A confirmed day moves in your calendar at once, and a post you made in advance is still a design you can change before it goes out.

### Can I add our own occasions?

Yes: anniversaries, fairs you attend, fam trips or any other date, once or every year, each with its post ready and its own lead time.

### Does it post to our accounts for us?

No. Studio makes the file and puts the post on your plan with a reminder; you share it from your phone to WhatsApp, Instagram or Facebook.

### Can I use it today?

It is in early access: request it and we will be in touch.
