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iTravel
A hand sketching a layout on paper laid over a map Travel marketing

What makes a travel flyer sell: the anatomy, part by part

A travel flyer sells when a stranger can say where, how much, what is included and how to book within three seconds. The parts that make that happen, the price block most flyers get wrong, what changes between print and screen, and one flyer rebuilt.

The iTravel team 9 min read

A tidy desk with a laptop under a cork world map on the wall Travel marketing

A brand kit for a travel agency: what goes in it and where it is used

A brand kit decides how every post, flyer, quotation, voucher and email from your agency looks. What goes into one for the travel trade: logo versions, colours that pass contrast, a typeface pair for every script, the contact line, licence numbers, photo style and tone, and a checklist.

The iTravel team 9 min read

Field notes

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Written for people running a travel business — net rates, sub-agent credit, contracted inventory, and what actually moves bookings. No sequences, no drip, unsubscribe in one click.