Topic
Travel marketing
Travel advertising rules on price display agree on more than they differ: a bookable price, compulsory fees inside it, an honest 'from', conditions in the body and a 'was' price you really charged. The rules in five markets, a worked example and a checklist.
The iTravel team 9 min read
Travel marketing
Multilingual marketing for a travel agency is a set of decisions, not a translation job: which languages, what to rewrite, which typeface carries each script, how right-to-left layouts mirror, how numbers and dates read, and who checks. With a worked example and a checklist.
The iTravel team 8 min read
Travel marketing
Free travel photos can go into adverts when their licence says so, and most free libraries ask for no credit. What no free licence gives you is a person's endorsement, a protected landmark or a competitor's picture. The licences compared, a worked example and a checklist.
The iTravel team 8 min read
Travel marketing
A travel flyer sells when a stranger can say where, how much, what is included and how to book within three seconds. The parts that make that happen, the price block most flyers get wrong, what changes between print and screen, and one flyer rebuilt.
The iTravel team 9 min read
Travel marketing
A brand kit decides how every post, flyer, quotation, voucher and email from your agency looks. What goes into one for the travel trade: logo versions, colours that pass contrast, a typeface pair for every script, the contact line, licence numbers, photo style and tone, and a checklist.
The iTravel team 9 min read
Travel marketing
The image sizes a travel business needs for feed posts, stories, status, covers and printed flyers, taken only from the platforms' own help pages and dated. Where text is safe, which file format to send, and how to keep one design across every size.
The iTravel team 8 min read
Travel marketing
WhatsApp status reaches the clients already in your phone without sending anyone a message. Twenty status ideas for travel agents, the vertical format, how often to post, offers versus greetings, the opt-in rule for broadcasts, and a sample week.
The iTravel team 7 min read
Travel marketing
Thirty-six Instagram post ideas for a travel agency, grouped by the five jobs a post can do: inspire, prove, offer, inform and greet. When to use each, how often, what each one needs, and a sample fortnight you can copy.
The iTravel team 9 min read
Travel marketing
Long weekends sell short breaks, but only to the market whose holiday it is and only if the offer is out early. How to find each market's long weekends, when to post, the shape of the offer, and a worked six-week plan.
The iTravel team 8 min read
Field notes
Written for people running a travel business — net rates, sub-agent credit, contracted inventory, and what actually moves bookings. No sequences, no drip, unsubscribe in one click.
