Tag
Travel marketing
Travel advertising rules on price display agree on more than they differ: a bookable price, compulsory fees inside it, an honest 'from', conditions in the body and a 'was' price you really charged. The rules in five markets, a worked example and a checklist.
The iTravel team 9 min read
Travel marketing
Free travel photos can go into adverts when their licence says so, and most free libraries ask for no credit. What no free licence gives you is a person's endorsement, a protected landmark or a competitor's picture. The licences compared, a worked example and a checklist.
The iTravel team 8 min read
Travel marketing
A travel flyer sells when a stranger can say where, how much, what is included and how to book within three seconds. The parts that make that happen, the price block most flyers get wrong, what changes between print and screen, and one flyer rebuilt.
The iTravel team 9 min read
Field notes
Written for people running a travel business — net rates, sub-agent credit, contracted inventory, and what actually moves bookings. No sequences, no drip, unsubscribe in one click.
