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A man reading a travel brochure at a desk Travel marketing

Travel advertising price rules: 'from' prices, fees and was/now

Travel advertising rules on price display agree on more than they differ: a bookable price, compulsory fees inside it, an honest 'from', conditions in the body and a 'was' price you really charged. The rules in five markets, a worked example and a checklist.

The iTravel team 9 min read

A couple laughing in the open boot of a car packed for a weekend away Travel marketing

Long weekend travel promotions: when to post and what to offer

Long weekends sell short breaks, but only to the market whose holiday it is and only if the offer is out early. How to find each market's long weekends, when to post, the shape of the offer, and a worked six-week plan.

The iTravel team 8 min read

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