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iTravel

iTravel journal

Field notes for travel businesses

How DMCs, tour operators and agencies put their inventory, their agents and their money in one place — written by the people building it.

A receptionist behind a hotel front desk Documents & vouchers

What a hotel voucher must show so the front desk accepts it

A hotel voucher is accepted when the desk can match it to a booking it already holds, in under a minute. The fields that make that possible, the two references, the sentence about who pays, why vouchers get rejected at check-in, and how numbering and a QR check settle the argument.

The iTravel team 9 min read

Hands writing in a notebook on a colourful world map Quoting & CRM

How to build a day-by-day travel quotation agents and clients accept

A quotation is accepted when the reader can see the trip in the order they will live it and find their own price in one line. The structure of a day-by-day proposal, how to price it from your rate sheets, a worked four-day example, and the mistakes that lose the booking.

The iTravel team 9 min read

A man reading a travel brochure at a desk Travel marketing

Travel advertising price rules: 'from' prices, fees and was/now

Travel advertising rules on price display agree on more than they differ: a bookable price, compulsory fees inside it, an honest 'from', conditions in the body and a 'was' price you really charged. The rules in five markets, a worked example and a checklist.

The iTravel team 9 min read

Hands sorting printed photographs beside a globe on a desk Travel marketing

Multilingual marketing for travel agencies: one design, many languages

Multilingual marketing for a travel agency is a set of decisions, not a translation job: which languages, what to rewrite, which typeface carries each script, how right-to-left layouts mirror, how numbers and dates read, and who checks. With a worked example and a checklist.

The iTravel team 8 min read

A photographer framing a misty sunrise over tea fields Travel marketing

Free travel photos for commercial use: licences, credits and limits

Free travel photos can go into adverts when their licence says so, and most free libraries ask for no credit. What no free licence gives you is a person's endorsement, a protected landmark or a competitor's picture. The licences compared, a worked example and a checklist.

The iTravel team 8 min read

A hand sketching a layout on paper laid over a map Travel marketing

What makes a travel flyer sell: the anatomy, part by part

A travel flyer sells when a stranger can say where, how much, what is included and how to book within three seconds. The parts that make that happen, the price block most flyers get wrong, what changes between print and screen, and one flyer rebuilt.

The iTravel team 9 min read

A tidy desk with a laptop under a cork world map on the wall Travel marketing

A brand kit for a travel agency: what goes in it and where it is used

A brand kit decides how every post, flyer, quotation, voucher and email from your agency looks. What goes into one for the travel trade: logo versions, colours that pass contrast, a typeface pair for every script, the contact line, licence numbers, photo style and tone, and a checklist.

The iTravel team 9 min read

Two hands holding a phone up to frame a photo of sparkling water Travel marketing

Social media image sizes for travel marketing, checked November 2026

The image sizes a travel business needs for feed posts, stories, status, covers and printed flyers, taken only from the platforms' own help pages and dated. Where text is safe, which file format to send, and how to keep one design across every size.

The iTravel team 8 min read

A traveller on her phone beneath airport departure boards Travel marketing

WhatsApp status ideas for travel agents, and how often to post them

WhatsApp status reaches the clients already in your phone without sending anyone a message. Twenty status ideas for travel agents, the vertical format, how often to post, offers versus greetings, the opt-in rule for broadcasts, and a sample week.

The iTravel team 7 min read

Field notes

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Written for people running a travel business — net rates, sub-agent credit, contracted inventory, and what actually moves bookings. No sequences, no drip, unsubscribe in one click.